Vision Advisor, IT & Telecoms
Menji has 31 years IT & Telecoms experience in the US and Asia, where he has spent the last 22 years of his career building the regional businesses for leading industry players such as Anixter, 3com and Sitara Networks. He is one of Asia’s most highly regarded figures in the telco and mobile operator space and has been integrally involved in the growth of the region’s telco network infrastructure across Philippines, Indonesia, Malaysia and Singapore.
Menji started his career in the US as a Network Manager at Xerox Corporation where he designed and implemented internal network infrastructure for Xerox’s Western headquarters campus. He then went on to lead Annixter in the western region of US creating and managing the network sales organization. Here he designed and implemented the technical sales training for inside and outside sales. He was then sent out to Mexico City to build and manage Annixter’s South America sales organization. In 1994 following his demonstrated capability of building new regional businesses, Menji was posted to Asia to serve as Managing Director for Annixter’s new Asian operations; initiating the start-up and set up of the business entities in Indonesia, Thailand, Malaysia and Philippines. He quickly went on to build the regional network of business partners (manufacturers) and strategic alliances for South Asia, identifying geographic markets and product line market potential. Menji was in charge of the growth of all facets of the business and saw through its successful acquisition to what today is Netstar (Logicalis).
Menji was then appointed by 3com as New Business Development for 3com’s inception in to Asia and went on to serve as Director of Marketing & Business Operations. During his time he built and directed the field sales force on in country channel selection, contractual processes and implementation of contracts. He saw overall management of Asia Pacific corporate sales marketing and PR activities; growing a team of Sales Managers, Product Marketing Managers, Marketing Communication and Service managers and a support staff Asia wide. He created and implemented marketing and promotional programs focused on the channel and carrier end users; responsible for co-marketing events, establishing programs with carrier partners to market new services enabled by 3Com platforms. He managed the Asia Pacific budget for sales, marketing and PR.
Boston based startup, Sitara Networks then appointed Menji as Director of Service Providers for Asia Pacific to create market opportunities in the service provider space. Here he built and directed a Sales and Operations team to engage with Service Provider opportunities across APAC. He was responsible for setting global corporate strategy on engagement with Service Providers and created the Service Provider sales program that was implemented across the globe. Revenues grew from zero to over $2m in less than 12 months.
Menji then went on to serve as Vice President, Asia Pacific, Telular Corporation, where he was responsible for the sales and engineering team in their selling efforts. Menji was involved in assessing opportunities with Cellular Operators across Asia Pacific in the different cellular technologies (AMPs, TDMA, GSM, CDMA). He went on to establish their channel program across Asia to service targeted operators. Telular’s business was in a stagnant position in 2002 and increased revenue by 120% in a year.
Menji then founded his own business focusing on cellular and IP telephony products. Geographies addressed were Asia Pacific, Africa, and Western/Eastern Europe. Markets include cellular operators throughout these regions. Started with the company at zero revenue to over $1M US in 12 months and opened up channel partners throughout the Asia Pacific and Africa regions. Created consumer related marketing programs with the operators to market the product line (fixed wireless terminals, modems, handsets).
He was then asked by True Position Inc to be their Vice-President for Asia Pacific for the purpose of implementing and directing a Sales Team focused on Security related opportunities for Location Based Technologies in relation to mobile phones. Most of his focus was engaging Law Enforcement Agencies to position Cellular tracking and analytics applications to enhance LEA’s ability to track targets. Menji co-marketed with Cellular Operators on commercial deployments of Location Based Services and applications based on True Positions’ location technologies.
Leveraging off his experience and relationships in this area, Menji has since been involved in a number of Commercial and Security related opportunities for Cellphone Location Based Technologies and Applications; engaging Law Enforcement Agencies to position Cellular tracking and analytics applications to enhance LEA’s ability to track targets. He has sold and co-marketed with Cellular Operators across the region on commercial deployments of Location Based Technologies, Services and applications based on GBSD’s location technologies.